The Salesforce community is very active online and having a presence in these digital communities is crucial to giving your career a boost as a consultant.
By building a strong, online personal brand, you can position yourself as an expert in the industry and show how you are different from the competition. Having a voice and sharing your expertise online can set you apart from the competitive hiring landscape, especially in the Salesforce industry.
With a strong personal brand, especially online, you’re able to provide value to potential employers and fellow colleagues. As you nurture your brand and online network, you can eventually position yourself as an expert. Of course, it’s important to have the right Salesforce certifications and experience to support your opinions, insights, and advice.
An online, personal brand is an essential tool to use as you build your career and apply for jobs. Learn more about why you should build a personal brand and how to get started.
Benefits of a Personal Brand
First, what is a personal brand?
According to J.T. O’Donnell of Work It Daily, a personal brand is your personal reputation and how it’s portrayed to your industry peers and potential employers. Just like a company has a brand, it’s important for people to have a brand, too. It’s the look, feel, voice, and reputation of who you are as a person and professional.
Here are a few reasons why building a personal brand is important:
- Create trust and authority in your industry
- Become a top influencer in your field
- Share your industry knowledge and expertise
- Showcase your value more effectively to employers
- Connect with colleagues, potential employers, and mentors
So what are the building blocks of a personal brand? Let’s dive in.
How To Build A Salesforce, Online Personal Brand
What shows up in Google search when you type in your name? Think of the first page of results as your personal brand. Do you like what you see?
Luckily, you can control these results by building an online, personal brand. Here are a few digital assets you’ll want to create:
- Personal Website: You don’t need a multi-page website, but it’s a great idea to purchase and own the domain of your full name (for example firstnamelastname-dotcom). This way you literally own this digital real estate associated with your name. Your website can include information about you, your Salesforce expertise, your resume, and a contact form so potential employers can easily connect with you.
- Blog: Many industry experts and influencers create a blog on their website so they can share their personal opinion and industry insights. This is a great opportunity to share Salesforce best practices, technical tips, and industry know-how with others in your network.
- Social Media: Social media profiles are crucial to your online personal brand. At the very least, create a Twitter and LinkedIn profile. Social media profiles also rank on search engines so keeping active profiles with regular updates will allow you to give potential employers and others in the industry a look into who you are as a professional.
- Join the Conversation: If you write blog posts, you’ll want to share these on your social media pages. You can also share industry articles, trends, and opinions. But sharing valuable content and insights is half the battle. It’s crucial to engage with other individuals in the Salesforce community, especially on Twitter and LinkedIn.Follow other influencers and industry leaders to respond to their tweets and posts. You can also identify conversations on Twitter by following hashtags like #SalesforceOhana or #SalesforceMVP. Twitter is also a great platform to chat with fellow influencers and consultants during annual conferences like Dreamforce.
- Be Authentic: Your online brand should reflect who you are as a person — in-person! Use an updated and professional headshot photo and speak online in a professional yet natural manner. Your online persona should match who and how you are in real life.
One of our Senior Salesforce Consultants, Amy Oplinger, is one of the most well-known influencers in the Salesforce community thanks to our strong personal brand and constant activity on Twitter. As you can see by her bio below, Amy has perfectly branded her Twitter profile so at a quick glance you can understand that she’s a 6x Salesforce Certified expert and has a very active following. Amy is constantly sharing valuable information about the Salesforce industry and chats with all of her followers, especially when she’s attending conferences.
Building a strong personal brand online will take time but the first step is to get started.
You’ll discover a wealth of information and opportunities in these digital communities. And next thing you know when you’re at an in-person conference or event, people will recognize you from Twitter or LinkedIn!