3 Essentials for Running a Successful Salesforce Campaign

Salesforce Campaigns are among the most underrated objects that come out of the box with Salesforce. But when used right, Salesforce Campaigns can be an immensely powerful way to bring your marketing initiatives together — making prospect tracking faster and more efficient. Here are a few techniques to use Salesforce Campaigns effectively. Of all the… Read more »

What Salesforce Pros Need to Know About Pardot

Despite its popularity, many Salesforce users still have a hard time understanding the B2B marketing automation tool – Pardot. Many businesses and Salesforce pros have reaped the rewards of Pardot, increasing revenues and improving customer relations. In this guide, we cover a few basic facts about Pardot to help you understand it’s relation to Salesforce.… Read more »

How to Implement a Sales Automation Tool

If you have yet to automate your sales processes with an automation tool, you could be wasting time, money, and resources without even knowing it Sales automation is perhaps the best way to optimize your sales activities, freeing up time you can use to build relationships with customers and improve your products/services But before adopting… Read more »

How to Prepare for Your Salesforce Business Analyst Interview

The demand for Salesforce business analysts has never been higher, with labor market research firm Burning Glass Technologies noting that demand has quadrupled since 2012 But while demand for business analysts with Salesforce backgrounds is high, doesn’t mean finding work will be easy. Prepare for your next interview by knowing what areas most hiring managers… Read more »

Should You Use Social Media to Look for a Job?

In today’s jobs market, the challenge is to find different ways to stand out from the competition. As more and more companies use social media when recruiting candidates, it has never been more important to put your best foot forward online Using social media when job hunting lets you show your tech skills and thought… Read more »

Switching Careers? Be Sure to Ask These 3 Questions First

It’s common to feel dissatisfaction and apathy for your line of work, but do these feelings merit a total change in your career? Before switching careers, it’s important to ask yourself some questions that will help you understand if it’s necessary. These questions cover everything from your happiness, your growth, and deeply held beliefs about… Read more »

Everything You Need to Know About a Multi-Cloud Strategy

With more enterprises taking advantage of multi-cloud solutions, more cloud service providers (CSPs) are racing to differentiate their cloud offerings, not just in terms of services like IasS, PaaS and SaaS, but also tailoring their solutions for specific industries. You see this in the financial services industry, which requires cloud solutions that meet specific regulatory… Read more »

How Salesforce Is Betting Big on AI for Productivity

This year, it’s estimated the average person in the United States spends about 12 hours and 7 minutes a day consuming all kinds of media. With the prevalence of social media, on-demand streaming and different forms of advertising, it’s unlikely this number will go down anytime soon. The future is here, what with connected devices… Read more »

A Bite-Sized Guide on How to Get a Salesforce Certification

If you’re serious about building your career in Salesforce, you first need to get certified. It’s one thing to understand and use the Salesforce platform, but it’s another thing if you can back it up with concrete proof. And according to a 2013 Denver User Group salary survey, a Salesforce expert with no certification commanded… Read more »

How to Land Your First Gig in Salesforce

So, you’re looking to get into the Salesforce industry, perhaps as a developer or administrator. With the right moves, you could be just a few steps away from getting your start in a highly lucrative field. But as with any major career move, getting started is often the hardest step of building your Salesforce resume.… Read more »